Marketing News

Laneige Unboxes JuicePop Box Lip Tint Collection with Katseye

The line is inspired by Korean lip tints and is available in six shades.

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By: Lianna Albrizio

Associate Editor

Laneige has recruited sassy Grammy-nominated girl group Katseye to promote its new JuicePop Box Lip Tint collection as the women serve as the brand’s new global partner. Inspired by the rising virality of Korean lip tints, the JuicePop Box Lip Tint collection transforms sound into color, says the brand; each shade is rooted in a different music genre that captures the energy, mood and individuality that define the group and the brand. “Sensoriality has always been central to Laneige,...

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